Advertising products on the open market is relatively easy, however, in the event that the advertiser does not pay attention to the details, it can greatly compromise their sales. Here are the tips that will allow your ad to stand out among the many on the platform.
Putting yourself in the customer’s shoes is the main thing
Product description is one of the most important things in an advertisement, and if it is not satisfactory to the customer, they will definitely look for another advertiser. When developing a product description, the advertiser should remember that this information is directed to someone. In this perspective, we must be aware that well beyond technical information, the customer needs a real vision of the product. Basically, the entrepreneur has to put himself in the customer’s shoes and think about everything that would be relevant for the consumer to know. It is also very important to focus on objectivity. This is because, just as you probably like accurate information without too much time, your customer likes it too. Therefore, try to develop texts with a lot of information, but not too long, which tires the reader.
Put the main information first in your description
Still on the issue of objectivity, always put the main information of your product in the first paragraphs of the description. Remember that oftentimes the customer may want to buy and if they can’t quickly find the information they are looking for, the urge to buy may subside.
Technical information about the product cannot be missing in its description
Never forget to insert the technical data sheet of your product. Many customers fail to make a purchase from an advertiser due to lack of technical information about the product. Therefore, never fail to mention the dimensions of the product or the specific size with regard to the clothes. The material of manufacture, model, characteristics and other type information are always essential.